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Red Lion Advisory: Capital. Leadership. Execution. Special Situations and Inflection Points.

We step in as executive partners for privately held companies generating $50–300M in revenue—serving as interim or fractional CEOs, CFOs, or CROs to stabilize operations, restructure capital, secure financing, and lead complex transactions to close.

01 Executive Leadership in the Seat
02 Capital & Special Situations
03 Operational Turnaround
04 Relationship Capital
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Executive leadership at work
$3B+
capital originated,
structured, and managed across mandates and prior experience

We Lead, We Structure,
We Execute.

Red Lion Advisory partners with privately held companies, founders, family offices, and capital allocators who need hands-on executive leadership and capital strategy when growth, recap, or special situations demand faster, clearer results.

We provide CEO/CFO/CRO-level leadership in the seat, backed by deep capital markets, treasury, restructuring, and operational turnaround experience to stabilize liquidity, realign the capital stack, restore stakeholder confidence, and lead financing or transaction execution to close.

Executive Leadership in the Seat

Step in as interim or fractional CEO, CFO, or CRO—leading through restructurings, turnarounds, and complex transactions with full operational authority.

Capital & Special Situations

Design, structure, and negotiate financing across the entire capital stack backed by decades of treasury and capital markets experience.

Operational Turnaround & Transformation

Stabilize liquidity, create one version of the truth, reset expectations with boards and lenders, and install the accountability needed to restore momentum.

Relationship Capital That Moves Outcomes

Active relationships with lenders, private credit, family offices, institutional investors, and strategic buyers and we know how to build trust fast on both sides of the table.

We help companies at inflection points and, when it makes sense, we'll run them, buy them, and grow them.
Executive leadership
Run.

We Step Into Leadership

Take the seat. Deploy as interim CEO, COO, or CRO, bringing operating discipline, decision-making authority, and real accountability. Own the role and drive outcomes.

Interim CEO · COO · CRO  ·  Fractional Leadership  ·  C-Suite Deployment
Deal acquisition and partnership
Acquire.

We Invest and Operate

In the right situations, we move beyond advisory and acquire companies directly alongside family offices, capital partners, and co-investors. When the fit is right, we bring our own capital, our own operators, and our full conviction to the table.

Direct Acquisitions  ·  Co-Investment  ·  Family Office Partnerships
Growth analytics and performance
Grow.

We Drive Sustained Growth

Raise capital, design strategy, and drive operational performance then stay through execution to ensure the plan becomes results. Growth isn't just a goal set with you. It's a process managed through closing and well beyond.

Capital Raises  ·  Operational Scaling  ·  Post-Close Execution

The Inflection Points
We're Built For.

Our work starts at an inflection point: the model has broken, the capital stack no longer fits reality, or stakeholders have lost confidence in the current plan.

01

Liquidity Crunch, Not Yet a Bankruptcy Case

Cash is tight, covenants are in question, vendors are nervous. We stabilize liquidity, implement real cash visibility, and re-open productive conversations with lenders and key counterparties.

02

Broken Capital Stack / Recapitalization Needed

The existing debt and equity mix doesn't fit the business anymore. We re-underwrite the company, design a fit-for-purpose capital structure, and lead a targeted process to secure new capital or restructure existing facilities.

03

Underperforming Sponsor or Family-Owned Asset

The company is off plan, board pressure is building, and ad-hoc cost cuts aren't fixing the core issues. We bring one version of the truth, reset the plan, and align management, sponsors, and lenders around a credible path forward.

04

Founder Preparing for a Capital Raise or Exit

The business is compelling, but the finance function and narrative are not deal-ready. We act as transaction-ready CFO and deal leader tightening the numbers, anticipating diligence, and managing capital partner relationships.

05

Distressed Growth

The opportunity is real, but growth is burning too much cash and straining stakeholders. We redesign the growth and capital plan so the company can survive its own upside and build a structure that lenders and investors can back.

Operators and Capital partners,
For the Moments that Count.

Embed directly into critical moments—leading operations, capital strategy, and stakeholder alignment simultaneously. Own execution from day one through completion.

Embedded executive roles: interim/fractional CEO, CFO, CRO, or turnaround leader as needed.

Active engagement with boards, attorneys, lenders, and investors from start to finish.

One integrated roadmap for operations, capital, and stakeholder management owned and driven by us.

See every engagement through to execution and delivery.

Interim / Fractional CEO & CFO

Step into the seat with full mandate owning the P&L, the lender relationships, and the board conversation.

Chief Restructuring Officer (CRO)

When the situation requires an independent voice with full authority, we carry the mandate from day one stabilizing, restructuring, and positioning for the next chapter.

Deal & Transaction Leader

Manage the process end-to-end financial modeling, diligence, lender and investor management, negotiate terms, and drive to close.

Board & Special Committee Advisor

Serve as the independent expert voice boards and special committees need when management is conflicted or the situation is too complex for existing advisors.

Simit D. Shah Founder & Principal, Red Lion Advisory
Founder & Managing Partner
Simit D. Shah

SEASONED OPERATOR & CAPITAL MARKETS ARCHITECT.
Dealmaker. Structurer. Fixer.

Red Lion Advisory is led by Simit Shah, a senior finance, capital markets and business transformation executive who has served as CFO, Treasurer, and interim C-suite leader, while using treasury, capital structure, and deal-making to drive strategy, growth, and value creation for PE and Family office backed, distressed, and growth companies. He blends CXO/CEO/CFO-level Commercial and Financial leadership with stakeholder-facing execution across capital raising, complex financings, and business transformations in dynamic, high-stakes environments.

Simit brings over two decades of experience closing complex transactions, leading organizations through high-stakes inflection points, and building the institutional relationships that determine outcomes. He has structured, marketed and executed over $3B in capital across debt, equity, and structured products and led the operational side of some of the largest transactions in his sectors.

Simit is direct, deeply networked, and operates at the pace of a dealmaker rather than a consultant. Combining entrepreneurial tenacity, resilience, and tactical rigor, he builds trusted relationships with boards, executives, lenders, investors, and operating teams worldwide. He thrives in ambiguity, wears multiple hats, and is often tapped to solve urgent capital structure, liquidity, and growth challenges. He holds an MBA from the University of Michigan Ross School of Business and a BS in Chemistry from Villanova University.

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Strategic Finance.
Capital Markets Advisor.

Idris Elgabalawy is a Director at Red Lion Advisory, where he leads execution across the firm's M&A advisory, capital raising, restructuring, and fractional CFO mandates.

Idris has advised on transactions ranging from $5 million acquisitions to capital deployments exceeding $500 million, spanning buy-side and sell-side M&A, recapitalizations, joint venture structuring, leveraged buyouts, growth equity raises, and asset-backed credit facilities. His engagement work includes structuring multi-party recapitalizations with earnout pools and rollover equity across operating partners, selling shareholders, and joint venture counterparties; designing leveraged buyout structures incorporating PIK toggles and four-tier distribution waterfalls; and leading enterprise valuation work supporting credit facilities of $15–20 million and capital raises of $125–320 million.

He focuses on complex, multi-stakeholder transactions in which capital structure, governance, and operational transition are designed in parallel. He has structured management buyouts with phased seller exits and cross-border manufacturing integration, advised on capitalization design across SAFEs, convertible notes, and priced equity rounds covering 75+ investors, and authored investment memoranda supporting capital raises of $100 million to $320 million for industrial and energy platforms.

Idris advises clients across energy and cleantech, defense and aerospace, healthcare, manufacturing, and consumer products, with technical range spanning unit economics and bill-of-materials cost build-ups for emerging hardware platforms, levelized cost of storage analysis for battery technology, and working capital and covenant frameworks for asset-heavy operating businesses.

Idris holds a B.S. in Finance, with a concentration in Financial Analysis, from California State University, Northridge.

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Idris Elgabalawy Director, Red Lion Advisory
Director – Capital Markets
Idris Elgabalawy

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Whether you're facing a liquidity crunch, a complex recap, or a strategic pivot that can't fail we're built to step in early and lead.

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